This last weekend bugged me. The days between Black Friday and Cyber Monday seemed like an endless Soviet Era propaganda film about the decadence of the west. Sure I'm a retailer, but is it really all a big game, to trick people into spending money at your store no matter how, or why? Obviously I'm on a rant about what makes a specialty store different (see previous post), but I think things have gotten way out of hand.
ASTRA (the American Specialty Toy Retailers) worked hard this year to produce a list of toys - The Best Toys for Kids. We didn't come up with "Door Busters" or "3 at this Price" toys. This selection of toys, along with the rest of our products, our outstanding staff and pleasant shopping environment is what we have to offer. This weekend made it seem like that's not enough, but we're happy to offer these things on Friday, Monday and every day of the year.
Certainly media hype has a lot to do with "Black Friday". Send a reporter out, show some video of shoppers in the cold at 4 am. Big news story. Today The Golden Apple is holding our own "Dog Bites Man" news event. Customers thoughtfully choosing toys with our help. Free Gift Wrapping - film at 11. Hope you can find parking, what with all the TV news vans out front!
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