Wednesday, July 9, 2008

Imagination play

Sweden is the home of BRIO toys, and the toy stores that I have
visited this trip reflect the Swedish commitment to imaginative play
that BRIO proclaims. The four shops I explored (and one department
store) devoted almost all their space to building toys, dolls, dress-
up, kitchen play, puppets and outdoor play. Less than 5% of the toys
required batteries. In three of the stores, I watched as several
customers waited patiently while the lone worker wrapped gifts! I
found very few items that the Golden Apple does not carry, but much
broader selections of things like pots and pans, colored pencils,
marbles etc.

Sent from John's iPod

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