Sunday, November 22, 2009

We Are Thankful for Our Great Customers

People that make an extra effort are always appreciated, and shopping at a specialty store such as The Golden Apple Learning Store does require a little extra effort.
For one, you have to go against the powers of the big media/advertising machines that trumpet brand names and simple solutions. You have to gamble that you can judge an item's value on its own merits: few things in our store have ever had an ad campaign; they don't feature Sponge Bob on the package; They're just toys (but you can always ask us why they're great!). If everyone shopped like loose cannons, retailing in our country would likely collapse, along with the advertising industry.
Secondly, you have to buck the social norm of shopping where everyone else shops. It's not a small thing. The old saying "No one ever got fired for buying IBM" may not be true anymore, but the convention that going with a recognized, national brand is the safest choice is still prevalent. You may like being a rebel, but will the person for whom you are buying appreciate the effort?
We, of course, believe the benefits of shopping at a small independent store are many, and worth the effort. Check out the 3/50 Project for a few reasons. There is also one big benefit for us - the people that give us their business are the cream! We can't expect everyone to shop with us all the time, but the folks that do are exceptional, and we're grateful.

The playhouse in the picture is a Color Me House that was decorated by one of our exceptional customers, Julia. Thanks for sending us the pictures Michèle!

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