ASTRA Marketplace 2011

I'm just home from ASTRA marketplace. This is where specialty toy store owners and specialty toy manufacturers gather to plot and plan what kids will play with in the coming year! I had a great time, and I'll be posting more about what I learned and found. What I'm thinking about though is play. How can I make play more important - I make my living by retailing play, and I want it to have enormous value, because if it's valuable, people will want it.
This TED video is from TED Bulgaria, but it's very easy to just switch "America" for "Bulgaria". Play makes your brain bigger! How is that for an endorsement!

Steve Keil: A Manifesto for Play